FORGOT YOUR DETAILS?

CREATE ACCOUNT

Vision & Mission

Vision Mission

Our Brand

Our Corporate VIsion & Mission

Vision
To be Asia’s leading food company; providing quality products and services to the global market.

Mission
To be the leader in the retailing, franchising and distribution of bakkwa. We shall work relentlessly towards our corporate vision to be Asia’s leading Food Company in the international arena.
The Bee Cheng Hiang Group believes in constant improvement and quality to become the leading player in Asia’s highly competitive food industry.

To reinforce this leadership, the Group is fully committed to its value proposition of providing quality at its best.

To achieve our vision, we shall strive for:

  • Leadership Position In The Region With Quality Products;
  • Expansion Into New Markets Globally;
  • Strategic And Efficient Management;
  • Continuous Improvement To Exceed Customers’ Expectations.

About us

ABOUT US

OUR BAKKWA

THE NEWS

PRODUCT PHILOSOPHY

VISION & MISSION

TOP